Cinematic Lightroom presets

A still photograph is looked at once, on its own. A frame from a moving picture is one of thousands, and it is graded so the whole run of them holds together: shadows kept dense instead of lifted into grey, highlights pulled back before they burn, colour narrowed so nothing in the frame shouts over the subject.

Deep Tone by Cinema Grade is the one pack on this page at the moment, ten looks pointed in that direction. Every look in it is set out below, the same frame before and after, which is the only sane way to judge a grade.

For range rather than a single voice, the wider film and cinematic group carries several packs and covers the photographic processes alongside the graded look.