About this pack
The roll everyone bought at the corner shop was a 400 that rendered greens a little cool, colour a little muted and grain a little more than it should, and it made ordinary days look right. These ten looks are that roll: green tint, muted saturation, mid contrast, honest grain, blacks lifted a step. Skin is safe for friends and family without being a portrait rule. Warm Negative's everyday pack is the warm cheap roll; this is the cool, quiet one from the other shelf. Ten presets, one look, one job, stepping from the barest touch to the full effect so you pick the version the frame wants. XMP for Lightroom Classic and Lightroom desktop, DNG for the free Lightroom mobile app; exposure and crop are left to you. Japan Film is for photographs that would rather be still than loud.
- The corner-shop 400
- Green shift, muted colour
- Grain honest, blacks lifted
- For the whole camera roll
Daily life, cafes, trains, shops, walks; the everyday photograph.
The look is inspired by Japanese consumer colour-negative film such as Fujifilm Superia 400. This product is not made, licensed or endorsed by Fujifilm. Inspired by the look of classic film. Not made, licensed or endorsed by the film's maker.
Japan Film is the subtle roll: colour held back, greens natural and slightly cool, skin delicate and never warmed, blacks lifted a little so the frame is quiet. It is the alley at noon, the shrine in rain, the vending machine at night, the train platform, the moss on a Kyoto wall. The dialect is restrained, still, serene, hazy, everyday. Nothing is pushed. Grain is fine and the fade is gentle. Every pack answers the same question: which place, which light, and how much green.
Every pack here is its own product with its own page, so you buy the one look you need, and a larger pack or the family collection is always one step up from it.