PRE|SETS
An ordinary corner, looking like a story. With the FirstPreset preset applied.An ordinary corner, looking like a story. Photographed without a preset.
FirstPreset applied to An ordinary corner, looking like a story

The First Set

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  • Presets15
  • Works inLightroom desktop and mobile
  • Format.xmp and .dng

FirstPreset · Start with a free preset

FirstPreset makes one kind of light.

The First Set is 15 presets for start with a free preset photography. Every one of them is below, before you pay for any of it.

What this light does

one frame, 4 presets

A bench and your people, suddenly a keeper

4 of them, on one photograph. Drag to compare before and after.

  1. An ordinary corner, looking like a story. With the First Light preset applied.An ordinary corner, looking like a story. Photographed without a preset.
    First Light applied to An ordinary corner, looking like a story

    No. 01

    First Light

    The free universal everyday look, gentle lift, honest color, safe skin, flatters almost any phone photo.

  2. An ordinary corner, looking like a story. With the Kind Light preset applied.An ordinary corner, looking like a story. Photographed without a preset.
    Kind Light applied to An ordinary corner, looking like a story

    No. 06

    Kind Light

    Bright skin-first portrait, soft highlights, smoothed texture, flattering warm skin.

  3. An ordinary corner, looking like a story. With the Fresh Plate preset applied.An ordinary corner, looking like a story. Photographed without a preset.
    Fresh Plate applied to An ordinary corner, looking like a story

    No. 10

    Fresh Plate

    Appetizing daylight food, bright, crisp, appetite-forward reds and yellows.

  4. An ordinary corner, looking like a story. With the Bold Ink preset applied.An ordinary corner, looking like a story. Photographed without a preset.
    Bold Ink applied to An ordinary corner, looking like a story

    No. 15

    Bold Ink

    Bold black and white, deep blacks, bright whites, graphic contrast with bite.

See the light change

drag the line

The same frame, one tap apart. Drag any handle and the scene goes back to the way it looked before FirstPreset touched it.

The everyday cup, worth posting. With the FirstPreset preset applied.The everyday cup, worth posting. Photographed without a preset.
FirstPreset applied to The everyday cup, worth posting
The everyday cup, worth posting
A bench and your people, suddenly a keeper. With the FirstPreset preset applied.A bench and your people, suddenly a keeper. Photographed without a preset.
FirstPreset applied to A bench and your people, suddenly a keeper
A bench and your people, suddenly a keeper
Dinner out, the way it tasted. With the FirstPreset preset applied.Dinner out, the way it tasted. Photographed without a preset.
FirstPreset applied to Dinner out, the way it tasted
Dinner out, the way it tasted

Explore every preset in this pack

15 presets · 4 scenes

Every preset in the pack is here, on the same four photographs. Nothing below is a sample. Open one and drag.

  1. No. 01First LightThe free universal everyday look, gentle lift, honest color, safe skin, flatters almost any phone photo.
    First Light applied to Coffee hand Before: Coffee hand
    Coffee hand
    First Light applied to Friends bench Before: Friends bench
    Friends bench
    First Light applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    First Light applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is First Light. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  2. No. 02Clean SlateBright clean everyday, airy whites, open shadows, slightly cool and tidy.
    Clean Slate applied to Coffee hand Before: Coffee hand
    Coffee hand
    Clean Slate applied to Friends bench Before: Friends bench
    Friends bench
    Clean Slate applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Clean Slate applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Clean Slate. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  3. No. 03Sunday SoftSoft warm everyday, low contrast, faded blacks, lazy-afternoon warmth.
    Sunday Soft applied to Coffee hand Before: Coffee hand
    Coffee hand
    Sunday Soft applied to Friends bench Before: Friends bench
    Friends bench
    Sunday Soft applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Sunday Soft applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Sunday Soft. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  4. No. 04Fresh AirCrisp cool everyday, punchy contrast, cool cast, clean blues.
    Fresh Air applied to Coffee hand Before: Coffee hand
    Coffee hand
    Fresh Air applied to Friends bench Before: Friends bench
    Friends bench
    Fresh Air applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Fresh Air applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Fresh Air. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  5. No. 05Full BodiedBalanced rich everyday, deeper blacks, saturated but controlled color density.
    Full Bodied applied to Coffee hand Before: Coffee hand
    Coffee hand
    Full Bodied applied to Friends bench Before: Friends bench
    Friends bench
    Full Bodied applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Full Bodied applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Full Bodied. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  6. No. 06Kind LightBright skin-first portrait, soft highlights, smoothed texture, flattering warm skin.
    Kind Light applied to Coffee hand Before: Coffee hand
    Coffee hand
    Kind Light applied to Friends bench Before: Friends bench
    Friends bench
    Kind Light applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Kind Light applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Kind Light. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  7. No. 07Quiet MoodMoody skin-first portrait, dim, warm, muted surroundings, skin kept honest.
    Quiet Mood applied to Coffee hand Before: Coffee hand
    Coffee hand
    Quiet Mood applied to Friends bench Before: Friends bench
    Friends bench
    Quiet Mood applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Quiet Mood applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Quiet Mood. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  8. No. 08Honey HourGolden-hour glow, warm haze, lifted shadows, sun-kissed highlights.
    Honey Hour applied to Coffee hand Before: Coffee hand
    Coffee hand
    Honey Hour applied to Friends bench Before: Friends bench
    Friends bench
    Honey Hour applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Honey Hour applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Honey Hour. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  9. No. 09Last LightDeep golden hour, rich dusk contrast, glowing warm highs against cool shadows.
    Last Light applied to Coffee hand Before: Coffee hand
    Coffee hand
    Last Light applied to Friends bench Before: Friends bench
    Friends bench
    Last Light applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Last Light applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Last Light. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  10. No. 10Fresh PlateAppetizing daylight food, bright, crisp, appetite-forward reds and yellows.
    Fresh Plate applied to Coffee hand Before: Coffee hand
    Coffee hand
    Fresh Plate applied to Friends bench Before: Friends bench
    Friends bench
    Fresh Plate applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Fresh Plate applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Fresh Plate. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  11. No. 11Candlelit TableWarm dinner food, amber restaurant glow, gentle vignette pulls eyes to the plate.
    Candlelit Table applied to Coffee hand Before: Coffee hand
    Coffee hand
    Candlelit Table applied to Friends bench Before: Friends bench
    Friends bench
    Candlelit Table applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Candlelit Table applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Candlelit Table. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  12. No. 12Postcard BlueVivid travel postcard, saturated skies and seas, punchy landmarks, holiday-brochure pop.
    Postcard Blue applied to Coffee hand Before: Coffee hand
    Coffee hand
    Postcard Blue applied to Friends bench Before: Friends bench
    Friends bench
    Postcard Blue applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Postcard Blue applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Postcard Blue. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  13. No. 13WandererMuted travel wander, desaturated, warm-neutral, quiet documentary feel with light grain.
    Wanderer applied to Coffee hand Before: Coffee hand
    Coffee hand
    Wanderer applied to Friends bench Before: Friends bench
    Friends bench
    Wanderer applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Wanderer applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Wanderer. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  14. No. 14Soft SilverSoft black and white, gentle tones, lifted blacks, quiet film-like grain.
    Soft Silver applied to Coffee hand Before: Coffee hand
    Coffee hand
    Soft Silver applied to Friends bench Before: Friends bench
    Friends bench
    Soft Silver applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Soft Silver applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Soft Silver. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

  15. No. 15Bold InkBold black and white, deep blacks, bright whites, graphic contrast with bite.
    Bold Ink applied to Coffee hand Before: Coffee hand
    Coffee hand
    Bold Ink applied to Friends bench Before: Friends bench
    Friends bench
    Bold Ink applied to Shoes pavement Before: Shoes pavement
    Shoes pavement
    Bold Ink applied to Street food Before: Street food
    Street food

    Drag the handle. Left is the original, right is Bold Ink. Rendered from the preset's own settings, not a Lightroom export, so the real thing carries a little more bite.

Yours in two minutes

how it works

  1. Step 1

    Buy

    Pay with Apple Pay, Google Pay or a card.

  2. Step 2

    Download

    The zip downloads right away, and a copy lands in your email.

  3. Step 3

    Import

    Add the presets to Lightroom in a minute.

    PhoneClassicDesktop

  4. Step 4

    Tap

    One tap on any photo. Every slider stays yours to adjust.

Yours to keep, for personal and client work. Please do not share the files. The license

One preset, free, no card. The file is attached to the email and stays in your account.

Netzah Elad Topaz, the photographer who makes these presets

the maker

Why I Make These

I am Netzah Elad Topaz. I take photographs and I build software, and the two keep leading me back to the same problem. You were there. The light was doing something you will not see again. Then the photo comes back flat, and it is not what you were looking at.

Closing that gap is the whole job. Every preset here is built from Adobe defaults by hand, with a written note for what it should do to a picture, and it is judged on photographs before it ships. Nothing is a filter dropped on top of your work.

What I want is simple. You open a photo you almost gave up on, you tap once, and there it is: the day you remember, not the file your camera handed you. That is worth doing properly.

Questions, answered

Is the first preset really free?

Yes. Preset 01 is yours by email, no card and no trial. The other fourteen are the paid set.

Do these work in the free Lightroom app?

Yes. Import the .xmp files in the free Lightroom app on iPhone or Android, no subscription needed. They also work in Lightroom Classic and Lightroom on desktop.

What exactly do I get?

All 15 presets from The First Set as .xmp files in an instant ZIP download. The link also lands in your email, and the purchase stays in your account so you can re-download any time.

How do I install them?

Two minutes: unzip, then import inside Lightroom. The step-by-step guide covers iPhone, Android, and desktop.

Can I use them for client work?

Yes. The single-user license covers personal and commercial photography. The one thing you can't do is share or resell the preset files themselves.

Can I tweak a preset after applying it?

Always. A preset is a starting point; every slider stays yours to adjust.

What else is like this

All start with a free preset
Cafe window, one tap later. With the Reeltint preset applied.Cafe window, one tap later. Photographed without a preset.
Reeltint applied to Cafe window, one tap later

Reeltint

Everyday and mobile creators · 15 presets

was $49.99now $29.99Save $20

The rooftop hour, kept the way it felt. With the Roamhue preset applied.The rooftop hour, kept the way it felt. Photographed without a preset.
Roamhue applied to The rooftop hour, kept the way it felt.

Roamhue

Travel and street · 15 presets

was $49.99now $29.99Save $20

The croissants look warm again. With the Savoryhue preset applied.The croissants look warm again. Photographed without a preset.
Savoryhue applied to The croissants look warm again.

Savoryhue

Food and hospitality · 15 presets

was $49.99now $29.99Save $20

The gate, the field, the green done right. With the Mossgrade preset applied.The gate, the field, the green done right. Photographed without a preset.
Mossgrade applied to The gate, the field, the green done right

Mossgrade

Green nature and macro · 15 presets

was $49.99now $29.99Save $20