About this pack
The cool negative has more scenes than people expect. This system holds thirty of them in one cool band: the pale portrait looks, the flat bright overcast looks, the mint garden looks, the faded coast, the lavender-shadow winter looks and the contrasty grey street looks. What stays fixed is the cast, the muted colour and the lifted blacks; what moves is contrast, exposure and how green the tint goes. It is the cool counterpart of Warm 400 System and it nests the Portrait, Overcast and Garden 10-packs. Thirty presets organised as a system and named by scene and strength, with a one-page guide to which preset suits which light. XMP for Lightroom Classic and desktop, DNG for the free Lightroom mobile app. Pastel Film is the quiet, cool side of colour negative, for light that should stay light.
- Every cool scene in one band
- Flat overcast to contrasty street
- Skin rule shared across thirty
- Nests three cool 10-packs
Photographers in grey climates who want one cool film colour across people and places.
The look is inspired by the cool, pastel rendering photographers associate with the discontinued Fujifilm Pro 400H. This product is not made, licensed or endorsed by Fujifilm. Inspired by the look of classic film. Not made, licensed or endorsed by the film's maker.
Pastel Film is the cool side of colour negative: shadows that lean mint or lavender, skin that stays pale and clean, highlights that open up and float. Where the warm rolls feel like late afternoon, this world is morning: overcast light, white walls, garden weddings, a nursery. The dialect is airy, quiet, faded and gentle. Grain is fine, blacks are lifted high, saturation is muted and tint drifts a few points green. Every pack promises one specific thing the cool negative does to light, skin or shadow that a warm roll cannot.
Every pack here is its own product with its own page, so you buy the one look you need, and a larger pack or the family collection is always one step up from it.