About this pack
Not every face wants warmth. This roll keeps skin pale and clean, lets the shadows drift toward mint and lavender, and lifts the blacks high so the frame floats a little. Saturation is muted, contrast is gentle, and there is no yellow anywhere; a white wall stays white and a grey sky stays grey-blue. The grain is fine. It is the look of a cool colour negative scanned flat and left alone, and the ten presets step from barely-there to a full pastel fade so one session can be matched from start to end. Ten presets, one look, one job, stepping from a light touch to the full fade so you pick the version the frame wants. XMP for Lightroom Classic and Lightroom desktop, DNG for the free Lightroom mobile app; exposure and crop are left to you. Pastel Film is the quiet, cool side of colour negative, for light that should stay light.
- Skin pale and clean, not sallow
- Shadows lean mint, not muddy
- Blacks lifted, frame floats
- No yellow added anywhere
Overcast and open-shade portraits, indoor natural light, lifestyle with white walls.
The look is inspired by the cool, pastel rendering photographers associate with the discontinued Fujifilm Pro 400H. This product is not made, licensed or endorsed by Fujifilm. Inspired by the look of classic film. Not made, licensed or endorsed by the film's maker.
Pastel Film is the cool side of colour negative: shadows that lean mint or lavender, skin that stays pale and clean, highlights that open up and float. Where the warm rolls feel like late afternoon, this world is morning: overcast light, white walls, garden weddings, a nursery. The dialect is airy, quiet, faded and gentle. Grain is fine, blacks are lifted high, saturation is muted and tint drifts a few points green. Every pack promises one specific thing the cool negative does to light, skin or shadow that a warm roll cannot.
Every pack here is its own product with its own page, so you buy the one look you need, and a larger pack or the family collection is always one step up from it.