About this pack
Consumer film was one warmth with a lot of moods. This system keeps the golden band fixed and lets everything else move: washed and bright for the poolside, punchy and contrasty for the southern city, honest and grainy for daily life, muted and brown for dust roads. Skin goes tanned-warm throughout, highlights are held where the scenes are bright, and the grain is the visible kind. It is the loud, happy half of Warm Negative, and it nests the Beach, City and Everyday 10-packs. Thirty presets organised as a system: named by scene and strength so you can move through a day's shoot in order. XMP for Lightroom Classic and desktop, DNG for the free Lightroom mobile app, with a one-page guide to which preset suits which light. Warm Negative is film colour for people who remember the album, not the app.
- One warmth, many moods
- Washed to punchy
- Beach, city, daily, earthy
- Nests three golden 10-packs
Travel and lifestyle photographers who want a warm, sunny film look with range.
The look is inspired by consumer colour-negative film such as Kodak Gold 200. This product is not made, licensed or endorsed by Kodak. Inspired by the look of classic film. Not made, licensed or endorsed by the film's maker.
Warm Negative is the world of the 400-speed colour negative: skin that goes creamy instead of orange, greens that sit back and go a little olive, blacks lifted just enough to feel like paper, and a fine grain that reads as memory rather than noise. It is late afternoon, a window, a beach at six, a kitchen table. Nothing in it shouts. The dialect is nostalgia without haze: warm, imperfect, organic, faded at the edges and honest in the middle. Every pack earns its place by one specific thing it does to skin, light or colour.
Every pack here is its own product with its own page, so you buy the one look you need, and a larger pack or the family collection is always one step up from it.