PRE|SETS
Negative first, because that is what most people mean by film. Colour Neg has the warm midtones, the soft shoulder and the cyan lean in the shadows; Skin Latitude lets the faces warm before anything else does. Slide Film is the reversal shelf: steep tone, dense blacks and loud clean colour, from Clean Reversal up to Maximum Chrome. Rich Print is the darkroom enlargement, reds deep and nothing clipped.
Instant Pack lifts the toe, pales the frame and lets a green-warm cast in, with Faint Pack for a trace of it and Full Pack for the whole thing. Matte Finish is the finishing ladder with no colour work at all, toe lifted and shoulder pulled; Cotton Stock is the one most editors leave on a gallery export.
The cinema shelf is a pair. Anamorphic Wide keeps the low-contrast rendering cine glass gives, blacks lifted and the flare left blue; the streak itself comes from the lens, this only gives it a cool tone to sit in. Bleach Pass is the silver look, contrast hard and colour stripped to an orange residue.
Snapshot Vernacular is the roll nobody meant to be art: direct flash, a magenta tint, cheap-print reds run hot on purpose. A few frames from each shelf are on the light table below, on the same photographs.
