About this pack
Muted chrome is one idea, desaturation with weight, and this system runs it across everything. At one end the gentle documentary portrait with skin held and blacks open; in the middle the street look with cool shadows and a single red; at the far end the city mute where glass and concrete lose nearly all their colour and the blacks go hard. Every preset keeps the cool cast and the held reds. It is the look that defines the brand and it nests the Street, Portrait and City 10-packs. Thirty presets organised as a system, named by scene and strength, with a one-page guide to which preset suits which light. XMP for Lightroom Classic and desktop, DNG for the free Lightroom mobile app. Chrome Film is for photographs that belong on a light box or in an album, never on a screen.
- Light mute to near-monochrome
- Cool shadows, held reds
- Portrait-gentle to city-hard
- Nests three muted chrome 10s
Street and travel photographers who want the muted chrome look as their signature.
The look is inspired by the muted, cool-shadow rendering of Fujifilm's Classic Chrome simulation. This product is not made, licensed or endorsed by Fujifilm. Inspired by the look of classic film. Not made, licensed or endorsed by the film's maker.
Chrome Film is the transparency on the light box and the print it turned into thirty years later. Slide film had dense blacks, reds that held, cool shadows and colour that was either vivid or muted but never soft. The dialect is documentary, reportage, the projector, the slide tray, the seventies road trip, the magazine page, and then the album where those pictures faded: milky blacks, a colour shift, dust. Every pack says which end of that story it belongs to and what it does to blacks, reds and shadows that a colour negative would not.
Every pack here is its own product with its own page, so you buy the one look you need, and a larger pack or the family collection is always one step up from it.